Key — roster timeline, team dependencies, commitments
Key
Long-term strategy for artists and their teams.
Manage long-term strategy and ongoing releases of artists and their teams.
Who it's for, and what's in the way
Manager
One plan the whole team can work from, with the money in view.
- Long-term vision keeps colliding with this quarter's demands.
- Split sheets, registrations and metadata corrections run on manual effort.
- Direct fan relationships depend on channels you don't control.
Value for the persona
One roster view
Every artist, release and campaign on a single timeline you can actually plan against.
Team choreography
Label, publicist, producer and distributor working from the same dates and dependencies.
Commitments tracked
Deliverables, options and deadlines surfaced before they become emergencies.
Strategy with evidence
Decisions anchored to earnings, audience growth and release performance.
Friction removed — from spark to streams
Roster plans living in a personal spreadsheet.
A shared, versioned plan across the whole team.
Deadlines discovered after they've passed.
Dependency-aware release timelines with alerts.
Strategy debated without financial context.
Earnings and growth attached to every decision.
Get access to Key
For managers running a roster across long-term strategy and live release calendars. Shipping Q4.